Category: Commercial Public Services
Advertiser: PERSONAL
Product/Service: PERSONAL TELECOMMUNICATIONS
Agency: TBWA\BUENOS AIRES
Production Company: LANDIA, Buenos Aires, ARGENTINA
Executive Creative Director: Juan Cruz Bazterrica - Guillermo Castañeda
Creative Director: Roberto Leston
Copywriter: Yago Fandiño
Art Director: Mathias Harbek
Agency Producer: Gonzalo Calzada - Charly Aguero - Agustina Marques
Account Supervisor: Mercedes Alonzo - Santiago Barcala
Advertiser's Supervisor: Benito Nazar Anchorena - Sebastián Lezcano Teuer - Mirna Bulic - Alejandro Rodriguez - Cecilia Bassi
Producer: Andy Fogwill - Nico Cabuche
Director: Matias Moltrasio
Editor: Andres Boero
Sound Design/Arrangement: La Casa Post Sound
Post Production: Che Rebolution Post
Music: Musicbox
Account Manager: Nadia Faour Lucchese
Planner: Eric Jakubavicius
Director Of Photography: Marcelo Lavitman
Account Manager: Nadia Faour Lucchese
Planner: Eric Jakubavicius
Director Of Photography: Marcelo Lavitman
English Description
This commercial shows couples in different situations. But they all have something in common. An overprinted text states: A midnight text, a world of excuses.
In each situation, he or she, is trying to explain a strange situation to their other half. What kind of strange situation are we talking about? The one with the possibility of having a third person involved. We see how, in each similar situation, each person reacts differently.
The commercial closes up with a voice off saying: “we are all different, and that’s good”.
As we listen to this sentence, we see Personal new logos on screen