Category: Commercial Public Services
Advertiser: PERSONAL
Product/Service: PERSONAL TELECOMMUNICATIONS
Agency: TBWA\BUENOS AIRES
Production Company: LANDIA, Buenos Aires, ARGENTINA
Executive Creative Director: Juan Cruz Bazterrica - Guillermo Castañeda
Creative Director: Roberto Leston
Copywriter: Yago Fandiño
Art Director: Mathias Harbek
Agency Producer: Gonzalo Calzada - Charly Aguero - Agustina Marques
Account Supervisor: Mercedes Alonzo - Santiago Barcala
Advertiser's Supervisor: Benito Nazar Anchorena - Sebastián Lezcano Teuer - Mirna Bulic - Alejandro Rodriguez - Cecilia Bassi
Producer: Andy Fogwill - Nico Cabuche
Director: Andy Fogwill
Editor: Carla Muzikanky
Sound Design/Arrangement: El Elefante Risonante
Post Production: Che Rebolution Post
Music: Givers "up Up Up"
Account Manager: Nadia Faour Lucchese
Planner: Eric Jakubavicius
Director Of Photography: Javier Julia
Account Manager: Nadia Faour Lucchese
Planner: Eric Jakubavicius
Director Of Photography: Javier Julia
English Description
In this commercial we see a line of people’s faces. What really shows is these people's expressions a second after having tasted a lemon, and how, in front of the same stimulus, they react in different ways. An overprinted text states: A lemon, a world of faces.
The commercial closes up with a voice off saying: “we are all different, and that’s good”.
As we listen to this sentence, we see Personal new logos on screen.