Category: Commercial Public Services
Advertiser: PERSONAL
Product/Service: PERSONAL TELECOMMUNICATIONS
Agency: TBWA\BUENOS AIRES
Production Company: LANDIA, Buenos Aires, ARGENTINA
Executive Creative Director: Juan Cruz Bazterrica - Guillermo Castañeda
Creative Director: Roberto Leston
Copywriter: Yago Fandiño
Art Director: Mathias Harbek
Agency Producer: Gonzalo Calzada - Charly Aguero - Agustina Marques
Account Supervisor: Mercedes Alonzo - Santiago Barcala
Advertiser's Supervisor: Benito Nazar Anchorena - Sebastián Lezcano Teuer - Mirna Bulic - Alejandro Rodriguez - Cecilia Bassi
Producer: Andy Fogwill - Nico Cabuche
Director: Roberto Llauro
Editor: Leo Hans
Sound Design/Arrangement: La Casa Post Sound
Post Production: Che Rebolution Post
Music: Heart "all I Wanna Do Is Make Love To You"
Account Manager: Nadia Faour Lucchese
Planner: Eric Jakubavicius
Director Of Photography: Guillermo Romero
Account Manager: Nadia Faour Lucchese
Planner: Eric Jakubavicius
Director Of Photography: Guillermo Romero
English Description
At the beginning of the commercial we see a teenage girl, who has her Facebook app open on her cellphone, changes her status from “in a relationship” to “single”. An overprinted text sates: A change of status, a world of Romeos.
From then onwards, we see images of different boys trying to seduce her. Meaning, they all have the same intention, but they do it differently.
The commercial closes up with a voice over saying: “we are all different, and that’s good”.
As we listen to this sentence, we see Personal new logos on screen.