The beginning of any new year comes with an opportunity to start afresh for many, bringing with it a sense of hope and optimism. It is the same with the coming lunar Year of the Wooden Horse, to be celebrated by the Chinese all over the world. It is indeed an occasion to be looked forward to as family members from near and far reunite and get together to share love, laughter and good wishes. This is also an occasion where memories are reminisced and made. It is these values that Petronas wishes to celebrate through its 2014 Chinese New Year campaign created by Leo Burnett Malaysia.
Category: Public interest
Client: Petronas
Agency: Leo Burnett Malaysia
Production: Reservoir World
Country: Malaysia
Executive Creative Director: Eric Cruz
Art Director: tam jian zhong
Copywriter: Andrew Shee
DoP: Quek Shio Chuan
Agency Producer: Melanie Ranatunga
Planner: Sutapa Bhattacharya
Media Planner: Liew Soo Ken, Mandy Chan, Mahira Mohd Dahlan