Category: Automotive
Brand: Peugeot
Agency: BETC Paris
Country: France
After the initial success of their RCZ car, Peugeot now launches a new version of the sports coupe. The new car is more sophisticated and elegant but the driving experience remains sporty and dynamic. For the launch BETC, Paris has developed a global campaign, the first part consisting of a film and a print campaign.
Category: Automotive
Client: Peugeot
Agency: BETC Paris
Country: France
Director: philippe andre
Executive Creative Director: Remi Babinet
Creative Director: vincent Behaeghel
CLIENT
AUTOMOBILES PEUGEOT
CLIENT MANAGEMENT
Guillaume COUZY
Olivier GANDOLFO
Nathalie Le MAITRE
Hervé POULOU
AGENCY BETC
AGENCY MANAGEMENT
Henri TRIPARD
Julien GRIMALDI
Thomas BOUTTE
CREATIVE TEAM
David ARONSON
Samuel MOORE
Juri ZAECH
TV PRODUCER Thibault BLACQUE-BELAIR
SOUND PRODUCTION Capitaine PLOUF
PRODUCTION COMPANY WANDA
STRATEGIC PLANNER Clarisse LACARRAU Maria GALLERIU