Peugeot drivers will soon be able to personalise their car horns to suit their personality, using state-of-the-art Audio Sonic technology.
Horns can be chosen from a library of sounds, or customers can create and upload their own via smartphone. Now your car can truly say something about who you are. What will you choose?
Find out more here: http://www.peugeot.co.uk/news/audio-s...
Client: Peugeot Professional
Brief: Take the fleet “Passion” campaign and take it to the next level.
Media: Online and press
Creative director: Iain Hunter
Art director: Dan Plotkin
Copywriters: George Leaney, Beckie Crum
Account director: Emma Frodin