Advertiser: PEUGEOT
Agency: BETC
Category: Automotive Products & Services
Advertising campaign: PEUGEOT RCZ TEST DRIVER
Digital Creative Director: Ivan Beczowski (BETC Digital)
Client Management: Nathalie Lemaitre (Peugeot)
Agency Management: Olivier Sentucq (BETC Digital)
HTML5 Development: Sylvain Tran (BETC Digital)
Technology: Thibault Dargeou (BETC Digital)
Client Management: Olivier Gandolfo (Peugeot)
Client Management: Stéphane Levy (Peugeot)
Agency Management: Xavier Blairon (BETC Digital)
Art Director: Christophe Clapier (BETC Digital)
Digital Creative Director: Christophe Clapier (BETC Digital)
Art Director: David Aronson (BETC Digital)
Technology: Fréderic Petitpont (BETC Digital)
Client Management: Guillaume Couzy (Peugeot)
Art Director: Hugo Thomas (BETC Digital)
Client Management: Isabelle Puiatti (Peugeot)
Art Director: Juri Zaech (BETC Digital)
Copywriter: Samuel Moore (BETC Digital)
Creative Director: Vincent Behaeghel (BETC Digital)
Client Management: Hervé Poulou (Peugeot)
Global Creative Director: Rémi Babinet (BETC Digital)
Brief Explanation
This website is the second part of the launch of Peugeot’s new sports car RCZ. One of the scientists wants to take the RCZ for a midnight test drive. He gets chased through the streets by security guards and it is up to the user to configure the car so he can hide and escape.To get the full experience, connect with your smart phone and control the experience remotely. The driver will text you when he needs help and you can change the look of the car with your phone to help him get away.