BETC Paris has developed a global campaign for the launch of Peugeot's sports coupe RCZ. A TV commercial, "Catch the Thrill" was released a month ago and the second part is being launched this week with the interactive online experience RCZ Test Driver: RCZ.PEUGEOT.COM The story from the RCZ TVC 'Catch the Thrill' continues online when one of the scientists wants to take the RCZ for a midnight test drive. He gets chased through the streets by security guards and it is the users mission to configure the car so he can hide and escape.
Category: Automotive
Client: AUTOMOBILES PEUGEOT
Agency: BETC Digital
Production: Dak Tirak
Country: France
Chief Creative Director: Rémi BABINET
Creative Director: vincent Behaeghel
Art Director: Christophe Clapier
Art Director: Hugo Thomas
Copywriter: David Aronson
Digital Creative Director: Ivan Beczowski
Digital Creative Director: Christophe Clapier
Copywriter: Samuel Moore
Copywriter: Juri Zaech
Client Management: Guillaume Couzy, Olivier Gandolfo, Stéphane Levy, Nathalie Lemaitre, Hervé Poulou, Isabelle Puiatti
Agency Management: Xavier Blairon, Olivier Sentucq
HTML5 Development: Sylvain Tran
Technology: Thibault Dargeou; Fréderic Petitpont
Production management: Maxime Huyghe
Movie directors: Sarry Long, Julien Villanueva
Post Production 3D: Circus
Music: Sarry Long
Sound Design: LGM Production