Advertiser: PEUGEOT POLSKA SP. Z O.O.
Agency: HAVAS WORLDWIDE WARSAW
Category: Public Health & Safety
Special Effects/Computer Graphics: Human Ark
ProductionManager: Katarzyna Lachowicz
Producer: Katarzyna Lachowicz
Copywriter: Mateusz Gaca
Sound Design/Arrangement: Mateusz Skalski
Art Director: Rafal Rys
Account Supervisor: Agnieszka Wichracka
Creative Director: Jacek Szulecki
Agency Producer: Katarzyna Lachowicz
Brief Explanation
Texting while driving is a serious issue amongst Polish drivers who often don’t realize that this "innocent" exchange of messages can lead to serious car accidents. In addition, the number of texting drivers increases each year. To draw attention to the serious consequences of such behavior we made this spot, which aims to draw attention to the problem and somehow intrigue consumers instead of frightening them.