DGC: Carles Puig
VP: Oscar Lizarralde
Planner: Natu Inzulza
DC: Alberto Osorio
Copywriter: José Pablo Cardone
Art Directors: Roger Benítez, Fernanda Álvarez
Digital Team: Milenka Segovia, Constanza Peralta,
Producer: Mauro Medina
Account Directors: Viviana Anderson, Loreto Villagran, Paula Larenas
Production Company: PANZA
Director: Lucas Tripodi
Executive Producer: Alejandro Moya Gunther
Director of Photography: Manuel Barrera
Cameramen: Paula Ramirez - Jonny Leon - Matias Jara
Production Director: Pablo Fuentes
Producer: Marcelo Cadiz
Make Up: Cecilia del Real & Team
Post production: Panza
Music & Audio: Naranja Mecánica
A New Meaning of Life- Pfizer in alliance with Chilean NGO Yo Mujer. Breast Cancer is the main cause of mortality among Chilean women. Grey Chile client Pfizer wanted to raise awareness among the population about how this disease changes the meaning of life for those women diagnosed with it. Pfizer made an alliance with Chilean NGO Corporacion Yo Mujer, to launch a campaign on International Women’s Day (March 8th). The idea of the campaign was to provide a useful tool in a form of a dictionary to debunk myths and prejudices, regarding the disease, while improving society's understanding of how Cancer might change the meaning of life. Grey Chile with Pfizer and Corporacion Yo Mujer, selected 20 Breast Cancer patients on different stages of the disease, to re-define the meaning of Life choosing over 150 words such as "fight", "tears" or "smiles", creating a unique dictionary, that will be a legacy for other women diagnosed with breast cancer, their relatives, friends and