Category: Pharmaceutical
Media: TV
Brand: Pfizer
Agency: GHG
Advertising Agency: greyhealth group, Sydney, Australia
Creative Directors: Cherie Davies, Ben Webster
Art Director: Cherie Davies
Copywriter: Ben Webster
Managing Director: Charles Huntington
Group Account Director: Jess Woodfield
Account Manager: Allie Foster
Production: Chimney
Country: Australia
Director: johan polhem
Post Production: Chimney
Director: Johan Polhem
Producer: Rosie Parker
Director of Photography: Ben Shirley
Production Manager: Olivia Wallace
Geo: Australia
Published: October 2016
Description: Rheumatoid Arthritis is a horrible condition. Sufferers have to deal with hot and painful joints, fatigue, and the fear of their condition getting progressively worse. Climbing out of bed is difficult. Getting dressed can be a scary thought. And leaving the house can be a daunting task. Most days literally feel like a nightmare.
To raise awareness of this debilitating disease, Pfizer and greyhealth Australia have launched a new campaign, which encourages patients to have an open and honest conversation about their condition.