Campaign: Destination Pride
url: https://destinationpride.org
Client: PFLAG Canada
National Director of Marketing: Louis Duncan-He
Agency: FCB/SIX
Executive Creative Director: Ian Mackenzie
Associate Creative Director: Dave Laing
Associate Creative Director: Krystle Mullin
Copywriter: James Ly
Art Director: Devon Williamson
Experience Designer: Patrick Stolk-Ramaker
Associate Design Director: Stuart Thursby
Art Director: Allan Mah
Account Director: Shalta Dicaire Fardin
Group Account Director: Andrea Barrett
Project Manager: Ashley Whitaker
Project Manager: Khizra Arshad
VP, Head of Data and Technology: Jacob Ciesielski
Director of Technology: Madara Ranawake
Developer: Dov Atlin
QA: Peter Panchine
EVP, Strategy: Anna Percy-Dove
Strategy Director: John Fung
Strategist: Zac Matheson
Strategy Coordinator: Mike Conte
President: Andrea Cook
VP, Managing Director: Elizabeth Sellors
VP, Operations: Grace McCann
Print Production: Joyce Jackson
Print Production: Chris Costa
Producer: Lindsay Hann
Editor: David Rodriguez
User Experience: Kristy Pleckaitis
Front End Developer: Heung Lee
Front End Developer: Jonathan Sanford
Visual Effects: Alter Ego
Designer/Animation Director: Edward Deng
Creative Director: Eric Whipp
Executive Producer: Cheyenne Bloomfield
Music and Sound Design: Grayson Matthews
Music & Voice Director: Mark Domitric
Audio Producer: Kelly McCluskey
Engineer: Vlad Nikolic
Sound Design: Laura Titchner
Sound Design: Ben Swarbrick
Casting: Shasta Lutz, Jigsaw Casting
Media Agency: Initiative Media
President: Helen Galanis
Director of Content Marketing: Katherine Fera
Published: January 2018
Synopsis:
What if each bar on the pride flag could tell the story of the place it was flying? That’s the idea at the heart of “Destination Pride,” a new digital platform developed by PFLAG Canada in partnership with FCB/SIX.
In a world where gay marriage is legal in one place and homosexuality punishable by death in another, the stakes for LGBTQ+ travellers have always been high. DestinationPride.org is a step toward helping the community better navigate the planet.