The new campaign promotes Avis’ sponsorship of the new PGA TOUR Fantasy golf game. For the first time ever, Fantasy Golf will integrate the exclusive ShotLink scoring system giving users an enhanced tournament and gaming experience.
The campaign consists of three :30 second TV spots, ‘Coach’, ‘Caddie’ and ‘Massage,’ which feature fans getting up close and personal with PGA TOUR player and AVIS Brand Ambassador Steve Stricker, offering unsolicited advice and encouragement knowing what is at stake in their Fantasy Golf game.
The campaign will run May 5th through September nationally on NBC, CBS and the Golf Channel. It will also appear in a robust digital campaign on USA Today, GolfDigest and PGATOUR.com.
Play PGA TOUR Fantasy Golf driven by Avis at http://fantasygolf.pgatour.com/. Download the mobile app on the Apple app store or Google Play for Android devices.
Client: Avis Car Rental
Brand: Avis
Media: TV
Category: Automotive
Agency: Leo Burnett Business
Advertising Agency: Leo Burnett Business, New York, USA
Ad or Campaign: Fantasy Golf Just Got Real
Creative Director: Gene Campanelli
Creative Director: Peter Powell
Art Director: EJ Lee
Copywriter: Noel Nickol
Producer: Jeremy Fox
Production Company: Biscuit Filmworks
Account Director: Emily Castelli
Sr. Account Executive: Alex Vetrano
Director: Mike Maguire
Music Co: N/A
Editor: Jeff Ferruzzo / Arcade Edit
Post/FX: The Mill