It all began on the Philadelphia Facebook page when four consumers asked us in rapid succession to produce a lactose free version of their favourite cream cheese. The next day divbbdo Italy started a special project to give these posts the only truly convincing answer possible: the commercial launch of the new product. The best commercial? The true story of how it happened.
Media: Online
Category: Food
Agency: BBDO
Brand: Philadelphia
Geo: Europe, Italy
Advertising Agency: DLVBBDO, Italy, Milan
Executive Creative Directors: Federico Pepe, Stefania Siani
Digital Creative Directors: Emanuele Viora, Andrea Jaccarino
Art Director: Davide Di Gennaro
Copywriter: Alessandro Lapetina
Director: Edoardo Lugari
Published: December 2013