| Cannes Lions, 2015 | ||
|---|---|---|
| MOBILE | MOBILE APPLICATIONS: SERVICES | SILVER |
| Epica Awards 2015 | ||
| Mobile | Apps | Gold |
| Media Usage | Creative Technology | Bronze |
| Eurobest Awards, 2015 | ||
| Mobile | Use of Technology: Activation by Location or Proximity | Grand Prix |
| Mobile | Mobile Applications | Silver Eurobest |
Client: Base
Product: Mobile Operator
Entrant: Ddb Brussels, Belgium
Title: Phoneaddress
Product/Service: Mobile Operator
Entrant Company: Ddb Brussels, Belgium
Advertising Agency: Ddb Brussels, Belgium
Production Company: Mediamonks Hilversum, The Netherlands
Marketing Director: Michel Moriaux (BASE)
Executive Creative Director: Peter Ampe (DDB BRUSSELS)
Creative Team: Tim Arts/Stefan van den Boogaard (Ddb Brussels)
Account Director: Francis Lippens (Ddb Brussels)
Digital Producer: Maarten Breda (Ddb Brussels)
Head of Digital: Geert Desager (Ddb Brussels)
Strategic Director: Dominique Poncin (DDB BRUSSELS)
Account Manager: Melissa Bekaert (Ddb Brussels)
Account Executive: Romy Vierhouten (Ddb Brussels)
Webdeveloper: Christophe Gesquière (Ddb Brussels)
Webdesigner: Cedric Lopez Fernandez (Ddb Brussels)
Content/Insight Planner: Michael D'hooge (DDB BRUSSELS)
Mobile URL: http://case.phoneaddress.be/
Creative Execution
BASE launched Phone Address, a mobile innovation that turns your phone into an actual address. The technology allows that whenever you move, your address moves with you. The app makes it possible to get things delivered wherever you are.
Two interacting apps establish a dynamic connection between consumers and delivery services. Phone Address eliminates the need to stay at home, waiting for e-commerce or and food deliveries. It opens up the opportunity to deliver at various specific places. Phone Address is the next chapter in e-commerce and will lead to to a whole new way of life.
This technology is so fresh we could not disclose any results at this moment. Head over to results.phoneaddress.be to see the first results.
More partnerships are being set up in Belgium and beyond.
Mobile provider and challenger on the Belgian market: BASE, asked us to strengthen their challenger image. They do not have the communication budgets of their bigger competitors. They wanted to change the conversation from being the biggest to being the most relevant for their clients. The briefing was clear: improve Belgians’ lives and while doing so, make BASE Belgium’s most relevant provider.
BASE wanted to make Belgians' lives truly mobile. Everybody with a smartphone can order from just about everywhere. Deliveries however, could only take place at a predetermined location.