Piero: Sleeping Pills - Counseling

Credits & Description:

Category: Home appliances & furnishings

Brand: Piero SAIC

Agency: DraftFCB Argentina

Country: Argentina

Some people believe that itâs hard to sell a mattress without the formulaic soft-focus scenes of couples relaxing in bed and waking up with fresh-faced vigour. However, Draftfcb in Buenos Aires has broken the mould once again with a series of innovative and entertaining new spots that mark the first TV campaign for Piero, the leading mattress brand in Argentina.





The category is growing in the Latin American market, and there is a tendency to pay more attention to the relationship between health and sleeping better, but Draftfcb have chosen to bring Pieroâs core message, âSleep well, live betterâ to life using humorous situations. The concept is that you may be so desperate to get some sleep that you are driven to spend time with boring people but Piero is here to help you enjoy the best sleeping experience you can have with a mattress.





The commercials outline amusing situations where people needed rest so badly, they turned to theorising therapists, boring boyfriends and dreary dates. However, now that they own comfortable Piero mattresses they have no trouble nodding off -- so itâs time to ditch the drags.



Category: Home appliances & furnishings

Client: Piero SAIC

Agency: DraftFCB Argentina

Production: Palermo Films

Country: Argentina

Director: Tomás Coste

Creative Director: Tony Waissmann

Executive Creative Director: Javier Campopiano

Art Director: Bruno Franchino

Copywriter: Horacio Sormani

Copywriter: Lucas Bongioanni

Art Director: Luciano Steccina

Producer: Jose Becker

Producer: Demian Cosentino

Executive Producer: Pablo Terruzzi

Account Director: Dolores Caballero

Editor: Adrián Perez

Account manager: Karen Goldstein

President: Ezequiel Alchourrón

Audiovisual Producer: Gabriel Lancioni

Director of Photography: Jorge Dumitre

Costume: Giselle Peisojovich / Cecilia Belsito

Post Production: Postmedia

Client: Ezequiel Fourcade, Matías Pfister, Florencia Lauria