Media: Integrated
Category: Household, garden & pets
Client: Pillow Talk
Agency: McCann Queensland
Production: Cave Studios
Country: Australia
Director: Paul Baiguerra
Executive Creative Director: Benjamin Davis
Art Director: Alex Moore
Art Director: Brooke Dobbie
Producer: Pete Dixon
DoP: Dan Macarthur
Managing Director: Phillippa Netolicky
Published: September 2018
Synopsis:
Comfort is a universal, human truth. We all get it, we all understand it, even if comfort for one person is completely different to another. Therefore, the universality of this new comfort platform gives Pillow Talk the tools they need to build genuine relationships with all Australians, no matter their age or background. So, to launch a brand that completely and utterly champions comfort, McCann turned to Pillow Talk staff – the comfort experts – to tell their own unique stories about what comfort means to them. What resulted was an inspiring and moving brand film that captured genuine emotions from real Pillow Talk staff. The film, launched in cinema, across YouTube and social channels, introduced Pillow Talk’s new brand positioning ‘for the love of comfort’, new logo, and complete new look to Australian’s for the very first time.