McCann Ecuador collaborates with Cerveza Pilsener, an Ecuadoran beer brand, on a new film, “Amigos y Rivales,” which emphasizes that on the field rivalries begin and friendships end. Only when the game is over do friendships return and rivalries stay on the field. The TV spots promotes the new edition of the brand´s cans with soccer designs.
Advertising Agency: McCann Ecuador
Executive Creative Director: Juan Manuel Larco
Creative Director / Copywriter: Gabriel Rodas
Art Director: Marcelo Astudillo
Account Vice-president: Fernando Silva
Account Supervisor:Christopher Badovinac
Production Company: LeVector Films
Director: Oliver Garland
Client approval: Mario Gonçalves, Enrique Terán and Juan Cevallos