Media: Interactive
Category: Education
URL: http://pinatrilhos.com.br/
Client: Pinacoteca Art Museum of São Paulo
Agency: F/Nazca Saatchi & Saatchi, São Paulo
Country: Brazil
Chief Creative Officer: Fabio Fernandes
Creative Director: Eduardo Lima
Creative Director: Theo Rocha
Creative Director: Marcelo Ribeiro
Creative: Rafael Beretta
Creative: Thiago Carvalho
Creative: Eduardo Lima
Creative: João Linneu
Creative: Marcelo Almeida
Producer: Giuliano Springhetti
Producer: Jefferson Russo
Producer: Marcelo Arteiro
Producer: Tiago Canzian
Planners: Andre Foresti | Gabriela Sanchez
Media Planner: Maurício Almeida | Fabiana Rodrigues | Gabriela Vecchia
Head of Art: João Linneu
Director of Integrated Production: Juliana Hasegawa
Client Supervisor: Paulo Vicelli | Adriana Kunsch | Patricia Ewald | Ana Carolina Costa
Account Supervisor: Ricardo Forli | Andrea Almeida | Florencia Lear | Valéria Coutinho | Beatriz Altafini | Lívia Gdikian
Voice-over: Romero Cavalcanti
Sound Design: Carbono
Motion Graphics: Gisele Oshiro | Estevão Puggina
Synopsis:
The São Paulo Pinacoteca the oldest art museum in the city has teamed with F/Nazca Saatchi & Saatchi to launch an interactive game to promote a unique experience for those who visit the institution. It transforms the subway and metropolitan train lines in Sao Paulo into a giant game board and challenges players with questions about the art collections at the Pinacoteca, the Subway, CPTM, and ViaQuatro. In order to participate in the PinaTrilhos (loose translation: PinaTracks), you must download the app (available for IOS and Android) and, inside the train, begin answering questions about the works of art. Those who get the right answer move on to a station closer to Pina. A wrong answer will move the player one station further from the museum. For those who want to play with family and friends, in a traditional way and at no cost, you can simply download the game board from the website.