Alternative title: Break The Rules And Then Pixie
Advertising Agency: Mench , Israel
Creative Director: Yaniv Melinarski
Art Director: Miki Turgeman, Noam David
Copywriter: Naama Yogev
Strategic Planner: Sharon Shalev
Production company: Jiminy Creative
Photographer: Lael Utnik
Director: Guy J Bolandi
Music: Monster Music
Published: August 2018
Synopsis:
Pixie is a sparkling soft drink, which comes in a variety of tastes.
Each taste is contained in uniquely designed bottles.
The campaign is about breaking the rules of taste and design and conveying Pixie's free spirit, playfulness and freedom.