The Planet Fitness’ “No Gymtimidation” campaign, created by Red Tettemer + Partners. The final two spots feature overbearing Yogi’s and a too intense personal trainer that feels more like a Drill Sergeant. Both spots pay off embarrassing gym memories with your local Planet Fitness employee ensuring you, “We’re not a gym. We’re Planet Fitness.”
Media: TV
Category: Recreation & Leisure
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Bryon Lomas, Todd Taylor, Joey Crawford
ACD: Clarence Bradley
Art Director: Bryon Lomas, Todd Taylor
Copywriter: Joey Crawford, Clarence Bradley
Producer: Joe Mosca
Account Executive(s): Perry Morris, Elizabeth Latham
Production Company: Biscuit Filmworks LA
Director: Mike Maguire
Director of Photography: Neil Shapiro
Executive producer: Colleen O'Donnell
Line Producer Scott Kaplan
Editing House: Red Tettemer + Partners
Editor: Vic Carreno
Producer Joe Mosca
Colorist: Janet Falcon, Shooters Post and Transfer
Audio Engineer: Bob Schachner, Shooters Post and Transfer
Music House: Milkboy Recording
Composer: Tommy Joyner
Producer: Cody Cichowski