Category: Food
Media: Film
Brand: Plasmon
Agency: Alkemy
Geo: Italy
Advertising Agency: Alkemy, Milan, Italy
Creative Directors: Federico Ghiso, Giorgio Cignoni
Creative Supervisors: Jan Mattassi, Marco Tironi
Art Director: Gaia Barison
Copywriter: Carmen Balestrieri
Designer: Mattia Rinaudo
Content Specialist: Valentina Sciuto
Account Director: Federica Busino
Social Media Account Manager: Francesca McCloskey
Production Company: Miyagi
Published: January 2018
Synopsis:
Mothers often struggle with babies who only fall asleep in their arms, resulting in extreme fatigue and stress. Plasmon’s solution is triggered by a scientific insight: the sound of a mother’s heart has an instant soothing effect and helps the baby fall naturally asleep.