Agency: El Ruso de Rocky
Brand: Plátano de Canarias
ECDs: Ángel Torres, Lucas Paulino
Creative Team: Nuria Gutiérrez, Álvaro Flórez
Head of Art: Miguel Novillo
Art Director: Estelle Gehin
Agency Production Team: Hector Palacio / Diego Basualdo
Agency Account Team: Estefanía Gimeno, Marta de Castro
Production House: Grayskull
Director: Ian Pons Jewell
Executive Producer Grayskull: Jesus Álamo /Daniel Monedero
Producer Grayskull: Natalia Vargas
DOP: Ben Fordesman
Postproduction: Time Based Arts London
Music/Sound Design: Tim Harrison
Published: May 2018
Synopsis:
Plátano de Canarias has launched a new campaign that seeks to promote healthier life habits, starting with a quality diet. The ad represents this change of lifestyle through a powerful visual metaphor: a man who literally takes off from the couch, setting off to a healthier and more flavorful life, reaching out to healthy products that have always been at his reach, such as Plátano de Canarias (Canarian Banana). The campaign, named “The take-off” will air on television and online platforms such as Facebook, Twitter and YouTube.
The campaign was shot with the Production House Grayskull, directed by Ian Pons, with an impressive postproduction work designed by the British studio Team Based Arts and Sound Design by Tim Morrison.