Advertiser: PLAYBOY MAGAZINE SOUTH AFRICA
Agency: Y&R SOUTH AFRICA
Category: Publications & Media
Producer: Colin Howard
Sound Design/Arrangement: Craig Orsmond - Bigleap
Director: Jason Fialkov
Director Of Photography: Jason Fialkov
Music: Library Music (Audio Works)
Agency Producer: Mthuli Bam
Editor: Richard Starkey
Chief Creative Officer: Graham Lang
Art Director: Ivor Forrestor
Post Production: Searle Street Post
Editing Company: Priest
Executive Creative Director: Rui Alves
Copywriter: Sherinne Winderley
Brief Explanation
For the past 60 years Playboy has been an informative resource to men – current, relevant and on-trend. The ad is a tongue in cheek nod to Playboy’s evolution as a magazine and a trendsetter, as seen through the eyes of its readers.