Plusnet, the award-winning Yorkshire based broadband provider, is launching a new brand campaign demonstrating Plusnet ‘can’t help but be helpful.’ The integrated brand and direct response advert builds upon the ‘Broadband that loves you back’ creative and will air across national TV channels from Monday 18th July 2016.
Created by Karmarama, viewers will see the return of character ‘Plusnet Joe’, played by actor Craig Murray, in Plusnet’s latest brand where Joe can’t help but help others throughout the years.
Client: Plusnet
Project Name: Made That Way
Brief (one line brief): Celebrate how Plusnet can’t help but be helpful, thanks to their Yorkshire roots
Client Name: Sarah Pepworth
Client Job title: Head of Marketing
Creative Agency: Karmarama
Creative team: Rob Donaldson and Joe Dennett
Creative Director: Dickie Connell
Planner (Creative Agency): Matt Sadler
Account Director (Creative Agency): Alex Guyan
Agency Producer: Georgia Dickinson
Production Company credits:
Production Company: Kream
Director: Damien O Donnell
Producer: Paula Mackersey
Production Manager: Francesca Resteghini
Director of Photography: Peter Robertson
Offline Editor: Tom O Falherty (Screen Scene) and Jonah Maddox (Kream)
VFX Post House: Kream
Post Production Supervisor: Anne Marie Downes
VFX Producer: Beverley Wells
Colourist: Scott Harris (Unit)
Sound Design: Grand Central Recording Studios
Sound designer: Steve Lane
Music Company: Pitch and Sync