Pnc Bank: Wedding

Credits & Description:

CLIENT PNC
AGENCY DEUTSCH
COUNTRY UNITED STATES
CHIEF CREATIVE OFFICER KERRY KEENAN
EXECUTIVE CREATIVE DIRECTOR JEFF VINICK
CREATIVE DIRECTOR JOANNE SCANNELLO
ART DIRECTOR JESSICA GILES
COPYWRITER AUSTIN HAMILTON
PRODUCTION COMPANY INTERROGATE LA
DIRECTOR ALBERT KODAGOLIAN
EXECUTIVE PRODUCER ANDREA CURTIN
HEAD OF PRODUCTION JOE CALABRESE
EDITOR RUSSELL ICKE
VISUAL EFFECTS THE MILL NY
In this spot, viewers are invited guests at the most magical wedding of all time. Through it all, we see the bride’s father, gazing at his beautiful daughter with an equal mixture of love and pride. As she ascends the steps to meet the outstretched hand of her future Prince Charming, we see her father’s eyes well up with emotion. Suddenly, we cut. We see the father again, but this time he’s gazing into the room of his much-younger daughter while she reads a book, oblivious. It’s clear that he’s been imagining the dream wedding that he one day wants to give her, and we see all the spectacular elements of the ceremony mirrored in tiny details in her room. We hear voiceover that says, “Know you can save today for what you imagine tomorrow.”