Brand: Pokerstars
Brand Management : Simon Tilbury, Martin Szelenbaum, Kirsten Everett
Agency : Romance
Creative Director : Alexandre Hervé
Head of Planning: Romain Roux
Copywriters : Philippe Pinel & Frédérick Lung
Assistant AD: Julien Rezette
Business Director: Sébastien de Milleville
Account Manager: Nicolas Andrieux
Production Company: Insurrection
Director: Rudi Rosenberg
Published: September 2018
Synopsis:
After launching a new international creative platform in 2017 for online cardroom PokerStars, and the film “Poker Faces” earlier this year, Parisian agency Romance is unveiling its latest spot for the brand, “Bros”.
Driven by the same humor and storytelling as the previous films, “Bros” showcases that friend we all have who consistently bluffs us: "Next time it's on me", "I'll take care of your car as if it was mine"…
Like the campaign’s previous films, the new ad was directed by Rudi Rosenberg who again has proven his knack for casting, thanks to a thorough audition process requiring a slew of actors to make weird faces.
“This new campaign confirms that we know how to support our clients on an international scale. After Audi Sport and Wargaming, this will be a new and very exciting step for our development in 2019," said Christophe Lichtenstein, co-founder and CEO of Romance.
"Lots of creative territories have already been explored in the market for online poker, and it’s a tremendous opportunity to be in a position to renew the genre, especially with such a brand as powerful as PokerStars," saiid Alexandre Hervé, co-founder and ECD of Romance.