Slingshot "Launch"
Malibu, California -- Director Tim Damon recently went up remote Latigo Canyon Drive to give some lucky people the ride of their lives to launch the all new 2015 Polaris Slingshot, a street-legal side by side reverse trike available for delivery at Polaris dealerships nationwide starting next month.
Extreme Secrecy, Surprise Ride
âWe took people up the canyon, they had no idea what they were about to see or do,â says Damon, who for two days had chartered vans discretely bringing people up the canyon road to see, drive and take in the never-before-revealed Slingshot. âWe then just captured all their energy and excitement.â
Hybrid Motorcycle
The Slingshot features side by side seating with a steering wheel instead of handlebars. The transmission and monoshock system are pure motorcycle, complete with belt drive and a swingarm. Like any biker would prefer, shifting is manual. Base price for the Slingshot is around $20,000.
Hold on, Let Go.
According to Damon, one of the key elements in making this projects successful was getting the Slingshot into stage20 (Damonâs private car-shooting studio) two days prior to the shoot. âHaving the Slingshot here early gave us the ability to build, fabricate and manufacture custom GoPro and Canon 5D mounts,â says Damon. âThis was priceless in putting cameras in unique and special places. These rigs were one offs just for the Slingshot. If I did not have an on-site fabrication shop, these mounts would have been impossible.â
Tim Damon is represented for commercials and digital work through Bandito Brothers in Los Angeles, 310-559-5405 and for still photography through Square Planet
Category: Automotive
URL: http://www.polaris.com/en-us/slingshot
Client: Polaris
Agency: The Integer Group
Production: Bandito Brothers / Los Angeles CA
Country: United States of America
Director: Tim Damon
Creative Director: Ned Connolly
Art Director: Nathan Downey
Producer: Kendra Wester
Assoc Creative Director: Fletcher Ohmart
Senior Copywriter: Vince VanBael
Executive Producer: Suzanne Hargrove
Agency Producer: Kimberly Murphey
Editing Company: Pinto Pictures