Media: Integrated
Category: Automotive
Client: Polaris Slingshot
Agency: Team One
Production: Sibling Rivalry
Country: United States of America
Director: Joe Wright
Chief Creative Officer: Chris Graves
Group Creative Director: Craig Crawford
Copywriter: Scott Ivener
Art Director: Patrick Dougherty
Producer: Reilly Park
Producer: Amanda Clark Altham
Executive Producer: Shelby Ross
Account Director: Landon Nguyen
Editor: Bryan Cook
Colourist: Adolfo Martinelli
Head of Production: Joanna Fillie
Account Executive: Taylor Toomey
Flame Artist: James Bohn
Management Director, Client Services: Steve Bava
Management Director, Strategy: Jen Grant
Junior Planner: Robert Watchmaker
Director of Business Affairs: David Peake
Senior Project Manager: Karen Thomas
Sound Engineer: Bob Gremore
Executive Producer/Partner: Maggie Meade
President, Polaris Motorcycle Division: Steve Menneto
Senior Marketing Director: Kevin Reilly
Marketing Manager: Rachael Elia
Description: Team One is breaking its first creative for Slingshot during March Madness. The brash strategy is aimed at reaching Slingshot’s target audience of “Broken-DNA Thrill-seekers,” who index high for adrenaline and attention. As that name implies, this is a segment that loves to take risks and sees themselves as “self-made” and “the life of the party.” These consumers tend to be middle-age males with discretionary income ($100k+) and aligns well with March Madness demographics.