TageLine: POM. Wonderful now
To convey the premium nature of our 100% pure pomegranate juice, POM taps into the rich and vivid history of pomegranates from the Garden of Eden to the mythological canons of Ancient Persia and Greece. Unlike other more traditional forms of juice advertising, POM uses a sensual visual style traditionally associated with beauty and fashion advertising to capture the allure surrounding pomegranates.
Director: Francois Girard