Category: Commercial Public Services
Advertiser: PORTA
Product/Service: TELECOMMUNICATIONS SERVICE
Agency: VERITAS DDB
Production Company: MILAGRITO FILMS, Montevideo, URUGUAY
Date of First Appearance: May 15 2010
Chief Creative Officer: Dante Rossetto
Executive Creative Director: Dante Rossetto
Creative Director: Ricardo Martinez
Copywriter: Dante Rossetto/Ricardo Martinez/Cesar Sepulveda
Art Director: Luis Campoverde/Marcelo Astudillo
Agency Producer: Carolina Ahlers
Account Supervisor: Ana Maria Flores
Advertiser's Supervisor: Guillermo Maldonado
Director: Quinto Cruz
Account Manager: Alfonsina Veliz
Planner: Daniel Chavarria
English Description
Chuquiribamba is a small village in the Ecuadorian Andes, and Football is the most popular sport in the country. This story shows how people in this small town can unite and overcome adversity, thanks to PORTA’s cell phone service, to celebrate and play football. The commercial was filmed in a nontraditional setting, with real people.