Following the success, controversy, tears and recriminations of its famous "Same Power, Different Attitude" outdoor campaign, the worldâs most revolutionary power retailer has enlisted some heavy help for its move into film. Powershop has obtained the endorsement of a man who knows a lot about power General Ahmed Zemir, President for Life of the Democratic Republic of Ashkan.
With as much love for Powershop as he has for all his wives put together, The General is among the brand's most enthusiastic devotees. It's good to have him on board offering a first hand perspective on the choice and control that only Powershop can offer the modern absolute ruler looking to switch electricity retailers.
Prodigy's Tim Bullock undertook the hazardous task of flying to Ashkan to interview The General as he went about his business. Powershop and New Zealand agency Doublefish followed from a safe distance.
Category: Public services & utilities
Client: Powershop, Hamish Wilkie
Agency: DoubleFish
Production: Prodigy
Country: New Zealand
Director: Tim Bullock
Art Director: john fisher
Copywriter: Ken Double
Producer: matt jones
DoP: Geoff Hall
Sound: Marmalade Studios
Post production: Blockhead
Agency Producer: juliet dreaver
Editor: Adam Wills
Composer: Damian DeBoosSmith
Account Service- Jill Ramsden