Presidencia De La Republica: DM

Credits & Description:

Arquidiócesis de Bogotá & Presidencia de la República
Campaign: T H E B L E S S E D E M O J I
Entrant Company MullenLowe SSP3
Agency Network Lowe and Partners
Holding Company Interpublic Group
Production Company Mullenlowe ssp3
Advertiser Brand Arquidiócesis de Bogotá & Presidencia de la República
President Francisco Samper
Chief Creative Officer Carlos Andrés Rodríguez
General Manager Juan Pablo García
Creative Director Jorge Eliécer Pinto Prada
Copywriter Abel Antonio Gómez Moreno
Art Director Camilo Londoño Siatova
Art Director Juan Sebastian moreno
Art Director Julian Olivares
Editor Jonathan Bolívar
Synopsis:
Today, young people and religion are more divided tan ever. How can we use technology to join them again? Talking to them in the same language, and with the help of the biggest social influencer in Catholic Church: Pope Francis.On September the 7th, during one of the most important events in Colombian history, from the hands of President Juan Manuel Santos, Nobel Peace Prize, and his youngest son, the Pope did something unprecedented: He blessed an emoji.