#FreeSpirits
Wednesday, August 5, 2015 — In ‘Free Spirits’, a brand-new mini-docuseries by Primus and Haacht Brewery, Primus (in cooperation with communications agency Boondoggle and production house Hotel Hungaria) has portrayed like-minded nonconformist spirits. People who follow their own path and make conscious choices in their lives. They choose not to fall in line with everyone else, but to realise their passions.
The first story to appear in early August 2015 in the ‘Free Spirits’ series is Angelo’s. A surfer who makes exceptional surfboards in a country that doesn’t have any massive waves.
You will be seeing Angelo’s unusual story in a TV and cinema spot, but not only there. In addition to the digital version in bannering and pre-rolls, you will also be able to watch a longer version of his story on Primus’ YouTube channel and on Primus.be, with inspiring bonus images!
The other episodes of the ‘Free Spirits’series will also be released over the next few weeks.
Campaign manager: Sofie Jossart
Account director: Jonas Moors
Creative direction: Niels Schreyers
Creatives: Niels Schreyers, Yannick De Haes
Design: Sven Verfaille
Strategic planners: Sander Janssen, Maarten Van Herck
Video production:
Director : Wim Bonte
Productiehuis : Hotel Hungaria
Production coordination: Doris De Smet