Category: Confectionery, Snacks
Media: Film
Brand: Prince de LU
Agency: Ogilvy
Geo: France
Advertising Agency: Ogilvy, Paris, France
Creative Director: Thierry Chiumino
Copywriter: Romain Vauzell
Art Director: Eve Roussou
Integrated Producer: Barthelemy de Champsavin
Sound Producer: Johanne Kenniche
Business Director: Natalie Heckel
Account Director: Eloise Haye
Account Manager: Lorraine Rasanayagam
Production: La Pac
Film Director: Simon Ladefoged
Executive Producer: Jean-Gabriel Saint-Pau
Line Producer: Ben Krecke
Sound Production: Emmanuel Desmadryl, Jean-Jacques Hubert
Music Composer: Guillaume Poncelet
Song Writer: in collaboration with Gaël Faye
Singer: Nicolas Séguy, S Petit Nico
Published: April 2018
Synopsis:
Prince de LU of Mondelez International is the no 1 biscuit for children in France. No surprise, Prince de LU is also a well-known brand champion behind kids. Rallying them on with encouragement to live by an oath of values that can help navigate them as they start out on their journey of life. For a child, every day is a first time that bears its share of challenges and adventures: the courage to surpass oneself, to follow one's convictions, to reach out, to know how to ally and cooperate with one's comrades. This film is created to pay tribute to such a code of virtues in each of them.