| D&AD Awards 2015 | ||
|---|---|---|
| Film Advertising | TV Commercials | Wood Pencil |
| Cannes Lions, 2015 | ||
| FILM CRAFT | FILM CRAFT: CASTING | SILVER |
| FILM | TV & CINEMA FILM: FUNDRAISING, DONATIONS & APPEALS | BRONZE |
| The New York Festival, 2015 | ||
| Film | Craft: Script/Copywriting | FIRST PRIZE AWARD |
| Film | Use Of Medium: Cinema | FIRST PRIZE AWARD |
| Film | Use Of Medium: Television | THIRD PRIZE AWARD |
| Public Service Announcements | Film: Civic & Social Education | FIRST PRIZE AWARD |
| Clio Awards 2015 | ||
| Film | Public Service: Commercials (between thirty [30] seconds and sixty [60] seconds) | Silver |
| LIA (London International Awards), 2015 | ||
| TV/Cinema/Online Film - Production & Post-Production | Direction | Silver Winner |
| TV/Cinema/Online Film | Public Service/Social Welfare | Silver Winner |
| British Arrows Awards, 2016 | ||
| The Winner | Best 60-90 Second Cinema Commercial | Bronze |
| The Winner | Charity | Silver |
| The Winner | Public Service Advertising | Bronze |
| Circle Awards 2015 | ||
| Press | Best Press Campaign - Campaign | Bronze |
| Film | Best Cinema* - Single | Silver |
| Charity + Public Service | Best Charity/Public Service Film - Single | Silver |
CHI&Partners will today launch a new integrated campaign for youth charity The Prince's Trust, following multi-award-winners 'Bad Press' and 'The Tomorrow Store'. The new campaign, 'Learn The Hard Way', urges employers to look with fresh eyes at young people from troubled backgrounds and acknowledge the skills they have to offer.
Title: Learn The HardWay
Category: Charities & appeals
Agency: CHI&Partners London
Production: Academy Films
Country: United Kingdom
Director: Seb Edwards
Creative Director: Gavin Torrance
Executive Creative Director: Jonathan Burley
Creative Director: Danny Hunt
Art Director: William Cottam
Copywriter: James Crosby
Creative: William Cottam
Creative: James Crosby
Producer: David Jones
Producer: Dominic Thomas
Executive Producer: Lizie Gower
DoP: Patrick Duroux
Production Assistant: Francesca Roberts
Business Director: Alex Best
Account Director: Sarah Carolin
Editor: Sam Rice-Edwards at The Assembly Rooms
Audio: Wave Studios
VFX: MPC
VFX Producer: Phil Whalley
VFX Supervisor: Dan Sanders
Colourist: Jean-Clément Soret
Description of the Project:
The Prince’s Trust is a charity dedicated to changing the lives of underprivileged young people. It is often assumed that these people don’t have the skills needed for work and further education because they lack the qualifications on paper. We wanted to inspire the general public to see them in a new light and support The Trust.
To challenge preconceptions, this film shows that amazing skills can be learned in the toughest of circumstances. The visuals tell the hard-hitting stories of different young people as they speak about their skills in conventional CV language. By giving these over-used phrases real meaning, we were able to shine a light on the amazing potential of vulnerable young people.