| Ad Stars 2018 | ||
|---|---|---|
| Gender Equality | - | Crystal |
| Interactive | Use of Interactive: Use of Social | Crystal |
| Ciclope Asia 2018 | ||
| BRAND CONTENT | Low Budget | BEST LOW BUDGET |
Media: Interactive
Category: Charities & appeals
URL: https://www.50shadesofno.com/
Client: Project Consent
Agency: None
Production: OTTO Empire
Country: Australia
Director: Jess Langley
Director: Annelise Hickey
Executive Producer: Jo de Fina
Producer - Jess Langley
Production Manager - Jess Junor
DoP: Alex Cardy
Cast Coordinator - Sarah Freeman
Director's Attachment - Eugenie Muggleton
Runner / PA - Jemma Cotter
Runner / PA - Julie BrandtRichards
Production Assistant - Jordan Hourigan
1st Assistant Director - John Sandow
Cinematographer - Alex Cardy
2nd Camera - Steph Boyle
1st AC / Data - Rebeka Arnott
Gaffer - Srini Madhavan
Best Boy - Paul Doolan
Art Director - Bronwen Kemp
Art Department Assistant - Tori Styles
Choreographer - Laura Hesse
Post Production - The Editors
The Editors, EP - Nicoletta Rousianos
The Editors, Senior Producer - Charlotte Griffiths
Offline Editor - Grace Eyre
Colourist - Edel Rafferty
Online Editor - Matt Edwards
Sound Post Production - Gusto
Producer - Sean Calleja
Sound Designer - Colin Simkins
Track - 'Holding Breath' by Merpire
Published: March 2018
Synopsis:
There's more than one way to say no. This International Women's Day, let's remove the grey area around consent. Because every Shade of No deserves respect.
Prompted by the magnitude of sexual harassment and worldwide dialogue surrounding what constitutes unwanted sexual behaviour, a group of young women have created a brave new social awareness campaign. Launching on International Women's Day (8 March), 50 Shades of No seeks to eradicate the grey area and educate men on the ways women demonstrate non-consent. Shocked by the outpour of sexual allegations in the media, Jess Langley and Annelise Hickey of The OTTO Empire, along with their Executive Producer Jo de Fina, were part of the founding group who reached out to women worldwide to understand the verbal and physical cues they used during a sexual encounter, where they didn't feel comfortable or confident enough to give an outright 'no'. The campaign began by taking 50 real-life statements from 50 women and printing them onto a range of t-shirts. Langley and Hicky then co-created, directed and produced a film using these statements to retell the women's stories.