Category: Public Health & Safety
Advertiser: PROSTATE CANCER FOUNDATION
Product/Service: MEN'S HEALTH AWARENESS
Agency: kbs+
Production Company: CIRCLE PRODUCTIONS, Toronto, CANADA
Chief Creative Officer: Izzy DeBellis/Co-Chief Creative Officer/Ed Brojerdi/President And Co-Chief Creative Officer
Copywriter: Ash Tavassoli/Senior Copywriter
Art Director: Andreas Baumert
Agency Producer: Matt Powell/Chief Information Officer/Evan Kantor/Director/Technical Production
Account Supervisor: David Jenkins/Chief Integration Officer
Advertiser's Supervisor: Dan Zenka/Senior Vice President/Communications/Prostate Cancer Foundation
Producer: Karen Tameanko/Video Producer
Director: Jeffrey Zablotny
Account Manager: Jamie Simms/Account Director
EditingCompany: Circle Productions/The Butcher Shop
Account Manager: Jamie Simms/Account Director
Editing Company: Circle Productions/The Butcher Shop
Other Credits: Dominic Ferro/Director/Content Production/Kbs//Lauren Bickers/Technical Producer/kbs+
English Description
Mission: Help the Prostate Cancer Foundation get men 40+ to visit their doctor to get a prostate exam.
Challenge: Negative stigmas around the prostate have resulted in men refusing to discuss the disease.
Solution: Humor. We made it easier for men to talk about the problem with a campaign centered on a real-life mechanic named Branko (Yes, that’s his real name. And yes, we found him on Craigslist). Armed with a scowl and latex gloves, his message: Get Checked Before You Get Czeched.