Media: TV
Category: Other
Client: Prudential Assurance Malaysia Berhad (PAMB)
Agency: Bonsey Jaden, Malaysia
Production: The Tankers
Country: Malaysia
Director: Naoto Mitake
Executive Creative Director: Adam Chan
Copywriter: Audrey Lee
Copywriter: Alicia Hew
Producer: Riza Johari
Producer: Gray Loi
Creative Group Head/ Art Director: Abby Tai
Creative Group Head/ Copywriter: Jeremy Ng KT
Executive Producer: Pete Singh
Executive Producer: Pat Singh
DoP: Julian Oh
Digital Designer: Ilisa Izhar
Creative Services Manager: Ashley Lai
Strategic Director: Taryn Mook
Strategic Planner: Melantha Tan
Social Media: Brendon Lee
Group Account Director: Chin Han Yu
Senior Account Manager: Zoe Chua
Account Executive: Eugene Ng
Head of Digital Marketing: Natasha Sebastian
Digital Marketing Manager : Yap E-Foong
Production Coordinator: Zax, Jun
Production Assistant: Marion, Jiong Zheng
Art Department: Seni Lab
Editor: Dave Singh
Post Production: Spot VFX
Audio House : Fuse Adventures in Audio
Published: July 2018
Synopsis:
Prudential Assurance Malaysia Berhad (PAMB) has partnered up with Bonsey Jaden to launch its latest digital campaign for PRUcancer X protection plan called 'UNSUAY'. Understanding that talking about cancer has never been easy, the campaign takes on a light-hearted and full-of-puns approach through the introduction of a spurious brand selling original products of the ‘Touch Wood’ Wood, 'Suay' Slapper and the 'Choi' Pin. The message is that the gesture of 'touch wood' or exclaiming 'choi' will not cover one's need during the time of need. ‘Superstition can’t cover you’.