Public Health England (PHE) Film, Digital The World's First Sugar Accumulator by MEC London

The Film titled The World's First Sugar Accumulator was done by MEC London advertising agency for Public Health England (PHE) in United Kingdom. It was released in Jan 2016.
Advertising campaign for Public Health England (PHE)

Public Health England (PHE): The World's First Sugar Accumulator

Brand
Public Health England (PHE)
Media
Film, Digital
Released
January 2016
Posted
January 2016
Market
United Kingdom
Industry
Charities, Foundations, Volunteers
Agency
MEC London
Creative Director
Laura Robinson

Awards:

D&AD Awards, 2016
Product DesignInnovative Product DesignWood Pencil

Credits & Description:

Agency: Mec
Client: Public Health England
Creative Director Laura Robinson
Designer Laura Robinson
Development mySupermarket
Media Agency MEC
In partnership with mysupermarket.co.uk we built the World’s first Sugar Accumulator for Public Health England so people can easily track the sugar in their online shop. A dynamic and creative data visualisation that uses Government nutritional criteria and traffic light system to visually measure the volume of low, medium, and high sugar products in a shopper’s online basket. The tool reacts in real time whenever shoppers add/remove products to their basket, making the sugar in a shop visible for the first time ever.