An idea to demonstrate the company’s philosophy, LEAD THE CHANGE and keep Marcel's spirit alive, "You must lead the change if you don't want the change to lead you." A campaign made by advertisers and for advertisers (advertisers and agencies) with a fresh point of view that questions the basics of our daily work and how we connect with consumers so they can feel identified with the message, the insight. In a changing world, the future cannot be predicted accurately, but it can be imagined.
Spanish Title: Intro
Media: Web Film
Category: Self promotion
Client: Publicis
Agency: Publicis Madrid
Production: Igloo films
Country: Spain
Director: Marc Pujolars
Executive Creative Director: Bitan Franco
Executive Creative Director: Sito Morillo
Executive Creative Director: Oscar Martínez
Creative Director: jordi Romans
Creative Director: René Macone
Agency Producer: Gustavo Samaniego
Producer - Meghan Shaw
Published: March 2016