Jus-Rol Pastry gets a rock and roll makeover with new ‘Jus How I Rol’ ad campaign
4th March, 2014: Jus-Rol, the General Mills pastry brand, is encouraging mums to break the rules in the kitchen with a major new TV and digital advertising campaign.
A new 30-second TV ad shows a working mum whipping up a chicken and pesto pastry tart for her children in a matter of moments, while dancing to 80s rock anthem ‘Breaking The Law’ by Judas Priest.
The campaign, which is centred round the tagline ‘That’s Jus How I Rol’, is created by Karmarama and is the agency’s first campaign for the brand the since winning the business earlier this year.
It aims to encourage parents to try easy-to-follow recipes in the kitchen and create quick, tasty dishes for their families with the help of Jus-Rol.
Media: TV
Category: Food
Brand: Jus-Rol
Geo: Europe, United Kingdom
Advertising Agency: Karmarama, London, UK
Executive Creative Director Caitlin Ryan
Creative Director Sam Cartmell
Creative Carl Storey
Client, Marketing Manager Paul White
Client, Senior Brand Manager Kat Jones
Business Director Sarah Wood
Agency Producer Jennifer Kennedy
Photographer N/A
Director/ Production Co Toby Macdonald / Partizan
Producer Mary Francis
Editor Anne Perri – Work Post
Post Production MPC – TK James Tillet, Flame Fraser Cleland
Sound Design Steve Lane / Grand Central
Typographer C/O Karmarama Studio
DoP Martin Hill
MEDIA Media planning/buying UM