To mark today as Global Handwashing Day and encourage kids (and adults) to wash their hands, Area 23, an FCB Health company, worked with the Global Public-Private Partnership for Handwashing and the makers of PURELL to create the following online video and microsite.
Client: Cooties Catcher
Brand: Purell
Media: Online
Category: Health & Beauty
Executive Creative Director: Tim Hawkey
Creative Director: Michael Kizilbash
Associate Creative Directors: Laura Potucek, Melissa Ulloa
Producer: Tom Kettells
Director: Matt Hall
Copywriter: Lily Hoffman
Art Directors: Paula Searing, Mario Arias
Account Executive: Alex Marquard
Director of Photography: Mark Smith
Camera Operators: Matt Hall, Grace Na
Editors: Mike Goodenow, Gary Greco
Animator: Kenny Yee
Motion Effects: Bill Bourbeau
Color: Michael Cozy (Kworq)