Category: Best Use of Music
Advertiser: NESTLÉ PURINA
Product/Service: PRO PLAN
Agency: ARC WORLDWIDE
Agency: LEO BURNETT CHICAGO
Production Company: THE WHITEHOUSE, Chicago, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: Tony Rogers
Creative Director: Greg Rolnick
Copywriter: Dan Thorne
Art Director: Brent Fagerburg
Agency Producer: Dani Jackson
Account Supervisor: Erin Fallon
Editor: Jennifer Dean
Sound Studio: Iv Labs
Post Production: The Whitehouse
Animation: Frank Devlin/Carbon Vfx
Music: Tony Rogers
Planner: Kevin Richey
EditingCompany: The Whitehouse
Planner: Kevin Richey
Editing Company: The Whitehouse
Other Credits: Account Directors: C. Schwandner/B. Webb/Sr Ae: C. Winkelman/Designers: A. Wolfson/T. King
English Description
As a super premium dog food brand, Purina® Pro Plan® is already a well-known and popular choice among performance dogs, rescue dogs, and show dogs. This film proclaims that the potential for greatness lies within every dog. The film’s inspiring imagery finds deeper meaning in the lyrics of our original song, and together they present pet parents with both a promise and an obligation: Inside every good dog is a great dog. Letting him out is up to you.