Category: Miscellaneous
Advertiser: NESTLÉ PURINA PETCARE
Product/Service: DOG & CAT FOOD
Agency: AVRETT FREE GINSBERG
Production Company: BRILLIANT WORKS, Santa Monica, Queenstown, USA, NEW ZEALAND
Production Company: SHOOT NEW ZEALAND, Santa Monica, Queenstown, USA, NEW ZEALAND
Date of First Appearance: Mar 7 2011
Chief Creative Officer: Frank Ginsberg
Executive Creative Director: Joe Petruccio
Copywriter: Rory Braunstein
Art Director: Peter Delgandio
Agency Producer: Betsy Rosenblum
Account Supervisor: Lauren Sabedra
Advertiser's Supervisor: Heather Scott
Producer: Executive Producer: Bill Reilly/Line Producer: Katherine Kennedy/Barabara Williams, Shoot New Zealan
Director: Scott Duncan
Editor: Tom Schachte
Sound Design/Arrangement: Human
Post Production: Spontaneous
Animation: Spontaneous
Cinematographer: Scott Duncan
Director Of Photography: Scott Duncan
Editing Company: Blue Rock
English Description
Through a series of vignettes, We Believe tells the story of a new kind of pet food, One that is positively good for pets and the world we share with them. One that believes that what's not in the food is just as important as what is, and when it comes to telling the story of how we craft our food, a little bit of dirt is a good thing.
We Believe tells the story of a brand that tries to minimize its impact on the environment, believes pets are what it’s all about and even shelter pets deserve to look and feel their best. We Believe tells the story that when people come together, there’s no stopping the positive difference that can be made.
This is the story of the launch of Purina ONE beyOnd