Category: Alcoholic Drinks
Media: Film
Client: Pyramid Brewing Co.
General Manager - Robert Rentsch
Marketing Director - Ken Hehir
Channel Marketing Coordinator - Matt Cisneros
Associate Brand Manager - Bruce Kehe
Marketing Coordinator - David LaValley
Agency: North
Chief Creative Officer: Mark Ray
Managing Director: Rebecca Armstrong
Executive Creative Director: Luke Perkins
Creative Director: Aaron Robnett
Executive Producer - Steve Rauner
Art Director: Andrew Indrisie
Copywriter: Aaron Robnett
Producer - Matt Genz
Brand Manager - Alex Gatewood
Published: June 2017
Synopsis:
Pyramid Brewing Co has picked the Portland, Ore., based North as its agency of record to relaunch the brand with Pyramid’s first-ever fully integrated consumer campaign.
Pyramid is a pioneer of the Pacific Northwest craft beer landscape dating back to the 1980s, but saw that status slip over the last decade when it wasn’t supported with marketing. Now, under parent company North American Brewing Company, it’s reminding consumers why they started drinking Pyramid in the first place.
Pyramid relaunched the beer with new packaging and a new look earlier this year. It came to North for marketing in part because of its previous work on craft brews like Deschutes Brewery, Anchor Steam and North American Brewery’s own Magic Hat brand.
Pyramid’s “Find Your Pyramid” consumer social campaign will be appearing throughout the summer on social channels, with video ads appearing on Hulu. Out-of-home placements will also appear around the Northwest.