Qatar Foundation: A WALK TO REMEMBER

Credits & Description:

CLIENT QATAR FOUNDATION
PRODUCT THE BENEFITS OF READING
ENTRANT MEMAC OGILVY DUBAI, UNITED ARAB EMIRATES
TYPE OF ENTRY FILM: OTHER FILM
CATEGORY INTERNET FILM
TITLE BOOKS VS. MOVIES: A WALK TO REMEMBER
PRODUCT/SERVICE THE BENEFITS OF READING
ENTRANT COMPANY : MEMAC OGILVY DUBAI, UNITED ARAB EMIRATES
ADVERTISING AGENCY : MEMAC OGILVY DUBAI, UNITED ARAB EMIRATES
PRODUCTION COMPANY : LEAN & MEAN DUBAI, UNITED ARAB EMIRATES
RAMZI MOUTRAN MEMAC OGILVY EXECUTIVE CREATIVE DIRECTOR
SASCHA KUNTZE MEMAC OGILVY CREATIVE DIRECTOR
MARAM ASHOUR MEMAC OGILVY ART DIRECTOR
WALEED BACHNAK MEMAC OGILVY COPYWRITER
MARAM ASHOUR MEMAC OGILVY EDITOR
AMIN SOLTANI MEMAC OGILVY AGENCY PRODUCER
TAMARA D'COSTA MEMAC OGILVY AGENCY PRODUCER
ATUL SHENOY MEMAC OGILVY REGIONAL ACCOUNT DIRECTOR
EVAN KEANEY MEMAC OGILVY STRATEGIC PLANNING DIRECTOR
GOLNAZ MAKTABI MEMAC OGILVY SENIOR ACCOUNT MANAGER
HISHAM DROUBI MEMAC OGILVY SENIOR ACCOUNT EXECUTIVE
Links
Entry URL http://www.youtube.com/watch?v=OqzTyZ28e3g&feature=youtu.be
Brief Explanation:
In Qatar people are 98% more likely to go to the movies then check out a library book. With this major shift away from reading to other forms of entertainment Qatar’s scholastic performance now ranks in the bottom 8% of the world. On a global scale, as our obsession with consuming mind-numbing entertainment like video games, social media, TV and movies continues to increase, book sales around the world are plummeting as people are reading less and less. To change this behavior we created a reading campaign to reach people in the one place where they spend most of their time these days, online. In an effort to rekindle people’s love of reading we used subtitles (something we naturally can’t help but read) to show people what they’re missing out on when they watch the movie instead of reading the book.