Category: Script
Advertiser: CERVECERIA Y MALTERIA QUILMES
Product/Service: QUILMES
Agency: Y&R BUENOS AIRES
Production Company: ARGENTINACINE, Buenos Aires, ARGENTINA
Creative Director: Diego Tuya/Dario Rial
Copywriter: Dario Rial
Art Director: Diego Tuya
Agency Producer: Luis Pompeo/Diego Gonzalez
Producer: Nano Tidone/Marcos Landajo
Director: Augusto Gimenez Zapiola/Martin Romanella
Account Manager: Eugenia Slosse/Lucas Calatayud
English Description
"Equalism" tells the story of an epic battle between male and a female army. The arguments of each gender are shouted to the air, to embolden their respective armies.
Finally, when the battle is about to occur and both armies are face to face, this climate of hostility changes, the eyes of men and women find the other and the characters end giving themselves up and accepting the others as they are.