Quilted Northern: Quilted Northern Designed to be Forgotten [video]

Credits & Description:

Agency: Droga5
Client: Georgia-Pacific
Art Director: Eric Dennis
Art Director: Molly Jamison
Chief Creative Officer: Sally-Ann Dale
Chief Creative Officer: Ted Royer
Creative Chairman: David Droga
Creative Director: David Gibson
Creative Director: Alex Lea
Creative Director: Nathan Lennon
Creative Director: Mike Long
Director: Bennett Miller
Head of Broadcast: Ben Davies
Head of Integrated Production: Sally-Ann Dale
Senior Producer: Anders Hedberg
Account Director: Michael Arani
Account Manager: Jasmine Moesel
Communications Strategist: Colleen Leddy
Group Account Director: Brett Edgar
Head of Administration: Susie Nam
Strategic Director: Jonny Bauer
Strategic Director: Matt Springate
Strategist: Nick Maschmeyer
The best bathroom trips are the ones we don’t remember. This was the driving insight behind our launch campaign for Quilted Northern—a toilet paper that works so well, you can completely forget what you just did in there. Unfortunately for the many objects that eek out their lives inside our bathrooms—the cute ceramic figurines, the adorable bath toys and the revered relatives stuck inside framed old photos—they see everything, yet forget nothing. While we can flush and forget, they can never escape the atrocities we subject them to every day.