The yellow RAA Road Service van is iconic in South Australia. You see them on the roads everywhere and they are synonymous with trust, reliability and the peace of mind offered by all of RAA's products and services - from emergency road service through to home and car insurance.
This spot demonstrates the positive outcome of having RAA car insurance by using the iconic RAA van as a portal from the internal world of RAA to the real world and from problem to solution. Agency: KWP! Adelaide
Media: TV
Category: Finance & insurance
Client: RAA Insurance
Agency: kwp! Adelaide
Country: Australia
Director: Fiona McGee
Production Company Producer: Llew Griffiths
Creative Director: Corey Swaffer
Senior Copywriter: Corey Swaffer
Senior Art Director: Michael Gagliardi
Production company: Good Oil
Business Director: Melanie Bunn
Strategist: David O'loughlin
Sound Studio: Astbury Audio
Sound Design: Justin Astbury
Music: Justin Pounsett
Account manager: Nick John
Head of Production: Georgian Toole
Group Business Director: Alina Godfrey
Media Director - Natalie Morley
Media Trader - Alice Jordan